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Company Identity

Company identity is usually the first stage of a project. This can include many steps of design including designing the following;
  • Company logo
  • Business cards
  • Letter heads
  • Compliment slips
  • invoices
If yor company already has these items don't worry, we can either rebrand your company or this stage can be skipped and we can work with the designs you currently have.

Web Design

At this point, the project is not a web site at all, but layers of pixels within a graphics package. The first goal to achieve at this stage is to create a design with visual appeal. A recent study by Carleton University in Ottawa revealed that it takes as little as 50 milliseconds for a browser to decide whether they like a site. So if your site doesn't look good, the chances are it is not reaching its sales potential. For most web designers, once they have produced an appealing design their job is done. At DC Development, once we have created a design our job is only half done. A web site that is truly successful needs to meet all the following:
  • Clearly shows what your company has to offer
  • If the company offers a large number of products/services the most important should be prominently displayed
  • The site's navigation(s) need to be intuitive (you'd be surprised at some of the navigations we've seen)
  • Points of contact need to be clearly visible
  • Points of sales need to be simplistic and intuitive
  • Site should not be cluttered with useless or marginal information
  • Text should be inviting to read
It might sound simple, but how many sites do you see that encompass the above aspects while looking good at the same time? However, we do understand that not all web sites need to meet some/all of these aspects - some sites need to be more art than sales.

Many sites suffer from lack of design variation, a lack of imagination and/or development ability. For this reason, we feel it is important to design individual sub-pages for some of our projects. These can help your site from getting stale and we make sure they are not too different from one another, so as not to confuse potential customers.

Web Development

For this section we have tried to keep technical jargon to a minimum, but as an overview of a technical service it needs to have a little. If you don't understand a few points or would like to know more about this service contact us.

Web development is broken down into two areas: front-end development and back-end development. Front-end developers are a mix of a designer and a back-end developer. They are responsible for turning designs into a web site, user interface and JavaScript widgets. Back-end developers are responsible for programming into existence all the functions of your web site that it's users will experience but never see - elaborate product databases, eCommerce integrations, etc.

Front-end Development

The first stage of front-end development is to turn a design or set of designs into HTML and CSS. The majority of web developers will simply use a WYSIWYG editor like Dreamweaver to put your site into HTML. This is little more difficult than using Microsoft Word and results in an unprofessional end product. Web sites that have been constructed in a WYSIWYG editor will suffer from all of the following:
  • Messy and bulky code, which is difficult to update and maintain
  • Pages will not be geared for search engine optimisation
  • Updates to the site will cause degradation to already low quality HTML
  • HTML will be inflexible and suffer from accessibility issues, reducing your target audience
  • Contain numerous coding errors, which can cause cross-browser incompatibility and confuse search engines, again reducing your target audience
  • Only makes use of a fraction of HTML and CSS
At DC Development every single page is hand-coded using scaleable, semantic, keyword-rich HTML. This means:
  • Our code is clean & minimal, resulting in pages that are easy to manage and update
  • HTML is constructed in a way to best inform search engines what that page is about
  • HTML is scaleable, meaning any content can be changed to fit any requirements and the size of the site can be increased infinitely without degradation (for accessibility purposes)
  • HTML and CSS is provided free of errors and compatible with major web browsers
  • Web site will be compatible with all screen resolutions
Just to give you an idea, 1% would be a liberal estimate of the number of sites on the internet that have a solid HTML foundation. In our opinion HTML is the easiest part of making a web site. So if so many development companies can't get that right what else are they going to do half-heartedly?

Once your site has been meticulously put into HTML, the next stage is to add features and facilities to the user interface. This consists of constructing light effects and more advanced facilities.

Back-end Development

Once a project has been through front-end development it is handed over to a back-end developer. This is the stage where all the 'behind the scenes' work goes on - the front-end of the site is connected to programming functions and databases that will make the web site actually work.

We have knowledge of and can support development using the following:

Markup Languages

  • HTML

Stylesheet Languages

  • CSS

Programming Languages

  • JavaScript
  • Visual Basic
  • ASP
  • PHP

Query Languages

  • MS Access
  • MySQL


  • ADO
  • AJAX
  • mod_rewrite
If it is not possible for us to meet your requirements with one of the above languages we will definitely be able to using a combination of them.

Our approach to programming is modular and object-orientated. All of our programming is created with extensibility in mind. We have our own content management framework, which allows us to build any form on content management on strong foundations. We do not create anything that uses systems or pre-built packages; quite simply because they are inflexible, difficult to maintain and we would not insult our client's confidence in us by giving them something we have just downloaded for free (not pointing any fingers). You'd be surprised at the number of 'development companies' that charge an arm and a leg for lightly modified pre-built packages and a cheap template.

Search Engine Optimisation

Pretty much every web development company out there offers search engine optimisation (SEO). But how many of them could get you to page one of Google for anything more competitive than 'organic plums farm in Chipping Sodbury'. The answer is not many.

If an 'SEO consultant' is telling you search engine optimisation is all about META tags, you should quickly put your money away and run for the nearest exit. There was a time when you could stuff META tags full of spam and hey presto you were on page one. Thankfully those days are long gone. Search engines are constantly evolving with the aim of providing higher quality and more relevant search results. To put it simply, in the big picture, META tags are about as useful in a search engine optimisation campaign as a punnet of organic plums.

Our SEO service is broken down in to two areas:
  • On-site search engine optimisation - this involves making sure your site is easy for search engines to index and each pages tells the search engines what it is about
  • Off-site search engine optimisation - this involves getting your site known on the internet, so search engines have a reason to think your site is worthy of being on page one

On-site Search Engine Optimisation

On-site search engine optimisation can come in two stages, the first stage being initial optimisation. The aim is to create each page of your web site so that it tells the search engines exactly what it is about through the use of semantic HTML. At this stage we are shooting in the dark, since we don't know exactly what people are searching for to find your products and services. However, we use a number of tools we have available to us to guess what keywords people are searching for. It also takes a certain amount of common sense, e.g. if your web page is selling organic plums it would be highly probable that you would like it to be optimised for the keyword 'organic plums'. It is possible to increase the amount of keywords a web page is optimised for, which is carried out in the second stage of on-site search engine optimisation.

The second stage of on-site search engine optimisation involves reviewing what people are searching for to find your web site and to try and push your site into other markets that have become apparent are worth targeting. Realistically, you can only optimise a page so much for multiple keywords/phrases without weakening the other search terms and making the page read like a shopping list. However it is possible to optimise a page for a myriad of search terms using off-site optimisation.

Off-site Search Engine Optimisation

Off-site search engine optimisation is the main focus for all good SEO consultants in the modern search engine marketplace. You can make off-site optimisation work without any on-site optimisation, but the results are much better when the two are coupled. If you have been on the internet for a few years, it may be that your site already has some off-site optimisation that has happened naturally. This is a phenomenon which we can harness using a method known as link baiting. It is probably the most effective type of long-term SEO. We have dealt with some companies that have had a surprisingly good off-site optimisation without actually doing anything. Whereas other have been on the internet for years, spent large amounts of money on conventional advertising and were as good as invisible on search engines.

Whether you already have a good presence on search engines, have struggled for years to get anywhere or have a brand new site that hasn't even been indexed we can help.

If you would like more information or a quote contact us.